Headquartered in Switzerland, CBC has been deeply rooted in the Asian market for more than 26 years.

Market Entry

Every market has its own challenges that need to be mastered. And for every company the challenges can be different. Therefore we take great care to understand your business before we develop the strategy that works best for you and for the market that you want to enter. A market-entry strategy is usually based on additional information gained through industry studies, location evaluation and other means.

Industry Studies are powerful tools to understand the dynamics of the target market or industry, and to develop optimal solutions for market entry and growth. Following extensive face-to-face or telephone interviews with different parties, CBC Business Consulting presents a customized strategy report on the current market situation, growth scenarios, competitive landscape, customer behavior, distribution network and overall conclusions & suggestions that will enable you to make a well informed business entry or enhancement strategy.

Different locations offer different advantages and disadvantages, and it is the same case even with different sites in the same location. CBC Business Consulting provides you with the key information such as taxation, cost and availability of land or lease, distance to market or availability of skilled personnel, etc. to make informed decisions when you decide where your new venture will be located. Besides, CBC is well connected with various industrial parks across China, esp. in East China, which allows us to offer the most suitable location for your entity in China.

Prior to the company setup, CBC Business Consulting also offers a much more detailed and close-to-fact investment feasibility study to analyze and validate your initial investment plans. A typical feasibility study normally covers the total investment cost in different scenarios or locations, including initial investment for the entity setup and following running cost, on the base of real market facts and client’s business plans. This study also serves as the benchmark of comparison and reference after the entity is finally up and running.

Sometimes it might just be a good decision to work with partners to conquer a market, which is faster and cost efficient, esp. with a well-established and capable partner. Sometimes the regulatory framework only allows foreign investment through joint ventures with local companies. Whatever the reason, we find you the partner that fits best to your situation and plans.

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Address: Duensstrasse 1, 3186 Düdingen

Phone: +41(0)78 622 3592



Address: CBC Building, 49A Wuyi Road, Shanghai

Phone: +86(0)21 6132 9911



Address: B-805/806, Sagar Tech Plaza, Sakinaka Junction Andheri Kurla Road, Andheri (East), Mumbai, Maharashtra, India 400072

Phone: +91(0)22 6770 3718


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