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Headquartered in Switzerland, CBC has been deeply rooted in the Asian market for more than 26 years.

Communication Strategy

Marketing Communication is considered to be one of the most crucial factor for any organization. It is a combined activity that requires skillsets and interdepartmental coordination.

Combination of strategies is applied to set a base and target customers. CBC’s communication strategy in China and India helps client to find the most effective and promising direction for advertisements/activities/events/promotions via the understanding of target consumers (esp. their life values and needs) and product features (esp. its unique selling points), so that to make consumers get further understanding of product features and try to arouse their empathy and expand sales.

The process starts with company branding, logo consulting, product placements, trademarks and licenses and digital marketing. The elements are the key ingredients of an organization. CBC's communication strategy enables smooth amalgamation of these factors helps a company exhibit a cohesive image to the customers.

Branding helps the company to understand the perception of the customers, study the current products/competitors in the market and based on the same price their product. The key rule is to have a crystal clear brand message and tagline that portray the core feature of the brand. CBC’s brand strategy involves a comprehensive formula involving the research on the needs, habits, and desires of customers.

Logo not only depicts the company’s brand identity but it also is key driven factor when it comes to the success of the company. The logo should be designed considering that it showcases the values company holds as this will be featured in various places and helps the customer identify the brand. CBC’s team of experts and designer in China and India has the ability to create a unique logo beneficial to the company.

CBC believes that Product position is plays a key role for success of any organization. It’s very important for any organization to properly position the product either in entry level, regular or premium segment. The process creates perception of a brand in relation to its competition. Product position is the most important factor of any company’s success as it is a greatest influence on a buying pattern/decision of the customer, the customer already have a mind-set of the current competitor’s position and it is not an easy task to replace it. It is important for a company to demonstrate the product benefit, the effect on the customer and the motivation to buy.

In the era of technology, digital marketing has become of the essential and emergent of marketing strategy. The team of CBC’s digital marketers and specialists in China and India comes with years of experience in working on Google, Yahoo, Bing, Baidu and other social media platforms. The team believes that digital marketing provides a quantifiable growth on a monthly basis. This is the most cost efficient methodology that provides a sustainable growth. CBC analyses the big data of the competitor, the keywords are targeted and plan the digital marketing layout to make sure that website is placed on top while visitors may be using search engines to get key information.


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Switzerland

Address: Duensstrasse 1, 3186 Düdingen

Phone: +41(0)78 622 3592

Email: info@cbcnow.com

China

Address: CBC Building, 49A Wuyi Road, Shanghai

Phone: +86(0)21 6132 9911

Email: info@cbcnow.com

India

Address: B-805/806, Sagar Tech Plaza, Sakinaka Junction Andheri Kurla Road, Andheri (East), Mumbai, Maharashtra, India 400072

Phone: +91(0)22 6770 3718

Email: info@cbcnow.com

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