Focus Group Research is one of the most common qualitative research methods in China.

A small group of respondents (usually 4-8 people) who are qualified for certain criteria will be invited to have a group discussion with the moderator on relevant topics/issues at the designated place. Discussion is always in an unstructured and natural way conducted by the professional moderator.

Through the lead of the moderator, unexpected and valuable discoveries can often be made in the process of free group discussion. Sometime, respondents also could inspire each other during the discussion.

Focus group discussion could be applied to almost all research contents.