International business enterprises want to win in the competition and maintain prosperity, is nothing more than to achieve “know the enemy, a hundred battles,” but can apply the relevant theory to practice is extremely rare.

Market research is the activity of gaining marketing insight, and gaining marketing insight is the key to the success of a marketing campaign. In other words, market research is also a study of consumer behavior and the development trend of the industry. In addition, there are many ways of market re

Companies need a brand strategy, and that's not something that's hard to reach. Today, we live in a world dominated by brands. Brands can inspire trust in users. The brand is like a statement, issuing a powerful and harmonious voice, delivering the culture and values of the enterprise. Once establis

In March, it is recruitment season in China. Many graduates might feel confused. ”Why we attend many companies’ interviews, but failed again and again?” “Does our ability insufficient which result being eliminated?” In fact, not sure, when we take an interview, it also needs be paid attention to som